Marketing

It’s the festive season, and everyone wants to go on a holiday shopping spree for their loved ones. But things aren’t going to be as smooth this year due to ever-increasing inflation. According to a survey conducted by the National Retail Federation, sales...

Direct response marketing is what will change the digital landscape for good. We are in for a surprise because not a lot of people know about this type of marketing strategy. The goal is to interact with the target audience in a peculiar...

Marketing automation is the process of streamlining and automating marketing tasks. To increase operational efficiency and quicken the nurturing of leads to sales-readiness. In short, it makes your organization more efficient, productive, and profitable. Without any further ado, let’s delve deeper into the concept...

Gone are the days when simply marketing could cut the deal for a brand to stand out. Including personal branding tips is the need of the hour. Consumers have become more conscious of their choices while they shop. This is a reality check...

Simply put, audience engagement is a conglomeration of an individual’s active and positive response. This usually occurs when a live presentation is being given. Suppose the presentation has a good color scheme and video content. It would help improve engagement levels. It would...

The terms marketing and advertising are used interchangeably. But both of these are entirely two different concerts that must not be confused with each other. They are related and have quite the similarities. But the differences are just too stark to ignore. Knowing...

2023 is coming up, and it’s time to revamp our social media marketing strategies. But before you do, take a step back and assess how you’ve performed this year. Did your campaigns go off as you expected? Was there a specific strategy that...

Ever since TikTok came about, all anyone’s thinking about is going viral! You can’t blame them. Everybody wants to get their name out there being spoken and shared by millions of people. Viral content marketing is one of the quickest ways to raise...

Many may say playing with customers' emotions isn’t right. But if done in the right way, you can benefit from it. That’s what we call scarcity marketing. You are putting a limited-time offer on a product or service. This can have a psychological...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t voyage on the journey...