#brand image

A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t...