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Insight
Understanding Purpose-Driven Marketing
The consumer market continues to change by the minute. The change also means growth but that works both ways. Companies need to reimagine their ideologies to offer something refreshing to their audiences, so they feel a sense of belonging...
Insight
Direct Response Marketing: A Game-Changer
Direct response marketing is what will change the digital landscape for good. We are in for a surprise because not a lot of people know about this type of marketing strategy. The goal is to interact with the target...
Latest News
A Rundown of AI Gaffes in 2024
In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially...