#KPIs

The debate on OKRs Vs KPIs is a never ending one. OKRs and KPIs are essentially goal-setting frameworks. However, it is important to note that both terms serve different functions. These frameworks are distinct from one another in terms...

You need marketing metrics and KPIs to measure the success of your campaigns. Marketing is a science, and you must use data to support all your efforts. Metrics can be a great help for marketers who want to review...

A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if...

2023 is coming up, and it’s time to revamp our social media marketing strategies. But before you do, take a step back and assess how you’ve performed this year. Did your campaigns go off as you expected? Was there...