#marketing

The Ins and Outs of Conversational Commerce

Chris Messina coined the term conversational commerce. It is defined as selling products and services over various chat applications. You can think of it as being the culmination of messaging and eCommerce technology. This strategy allows brands to redirect...

How to Create a Successful TikTok Marketing Strategy for 2022

The rise of TikTok is enough indication for businesses that it's time to take the platform seriously. There's no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in...

Branded Content: Do We Need It or Not?

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. Itā€™s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems...

The Mystery of Negative Keywords

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst...

Quick Tips to Optimize Your Profile With Free LinkedIn Banner IdeasĀ 

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. Thatā€™s something recruiters look at at...

Sponsored Content in Marketing: All You Need to Know

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's...

Predictive Marketing: Present and Future

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...

Top Google Ads Retargeting Strategies in 2021

Attracting customers to your website and then have them convert can be a difficult task. Most of the time, they will not feel convinced to make a purchase and leave even before making it to the check-out section. These...

How to get more followers on Twitter for your new business?

Twitter is one of the most popular and used social media platforms in the world. It is also amongst the essential modern-day marketing tools. As of 2020, the communication platform has over 330 million monthly active users, and about...

How is COVID-19 Impacting Your Content Strategy

Strategies are never timeless, they evolve with time. Changing times call for changing trends and similarly an evolution in strategies as well. You can't continue with the same action plan throughout, let it be in terms of marketing, finances,...

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