#marketing
Insight
Brand Image Marketing and Customer Satisfaction
A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both...
Google
Google Ads Quality Score
Harris S -
If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you...
Insight
The De-Influencing Trend: Gen-Z Is at It Again
The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...
Insight
Nonprofit Marketing: A Heroic Endeavour?
To run a nonprofit, donations and volunteers are required. The only way to achieve that is by employing the right nonprofit marketing strategies. This enables NGOs to collect resources and raise awareness on social issues. There are many creative ways...
Insight
Retail Industry Trends: What’s New?
The importance of the retail industry to a country’s economy can’t be understated. It helps ensure that the country is doing well in terms of production and consumption. In times of economic recession, the retail sector is one of...
Business
Marketing Ideas for Small Businesses: An Overview
The marketplace is constantly contemplating the answer to what are marketing ideas for small businesses. The small business industry has witnessed a ground-breaking increase in the past few years. The idea of small businesses has paved the way for...
Business
Customer Acquisition Strategies & Their Impact
Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is...
Insight
Instagram Marketing for Small Businesses
Harris S -
Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a...
Insight
In-House Marketing: An All-In-One Solution?
In-house marketing refers to an exclusive approach to marketing. It is employed by companies like BBC and Coca-Cola. It is preferred by companies for two main reasons: greater budget control and for retaining brand identity. Although marketing agencies provide top-notch...
Insight
Branded Keywords: The Key to Get Noticed
Keywords are a treasure trove in content marketing. From figuring out how to get your target audience to find out about you to ranking on search engines - keywords do wonders for you. However, one type of keyword often...
Latest News
Microsoft Surface Pro and Surface Laptop
Estimated reading time: 7 minutes If you're looking for a stylish and powerful Windows device, you likely have mixed feelings...
