#ROI
Insight
Remarketing Vs Retargeting: Uncover Difference and Strategies
In digital marketing, you might have heard remarketing and retargeting frequently. These terms are now being increasingly used by marketers to connect with potential and existing customers. These two terms deliver the same purpose (to get click-throughs and conversions)....
Insight
Crash Course For AI Marketing Strategy
Hashim N -
Artificial Intelligence is the future. It's imperative to enable organizations to improve their marketing efforts from every single perspective. Mastering AI can help automate everyday marketing tasks. This includes critical functions like scheduling and sending emails. Some employers even...
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A Rundown of AI Gaffes in 2024
In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially...