Business

Small Business Trends 2023

Small businesses and start-ups have created their niche in the last couple of years. Small businesses are a trend on their own, but it takes more effort to create a presence, to begin with. It is only much later that they are recognized...

Quiet Hiring: A Win for Employers?

If there’s one recruitment trend you need to look out for in 2023, it’s quiet hiring. If you’re an over-performing employee, it’s likely that your employer has bigger plans for you. There is no standard procedure for quiet hiring. While some employers may compensate...

Local SEO for Small Businesses: Essential for Success!

Local SEO is a game-changing strategy for small businesses in driving web and foot traffic. There are a number of ways for small businesses to improve local SEO. From conducting local keyword research to building a mobile-friendly site, these factors can significantly help...

Retail Customer Loyalty Programs: The Ins and Outs

Ask any retail expert, and they will tell you how effective retail customer loyalty programs have been. It glues customers to the brand because they feel cared for and valued. Loyalty programs are not new, but how a brand utilizes them makes a...

Team Work Makes the Dream Work: Top Collaboration Tools!

Team collaboration is a system employed by managers/employers to boost efficiency, improve workplace relationships and to get higher-quality results. It is commonly used in group projects.  The effectiveness of this approach is the reason why it is preferred by employers. It benefits all team...

Mobile Game Marketing: How Do You Do It?

The world of mobile games is buzzing right now, and game marketing has become the need of the hour. There are over five million games on the App Store and Google Play combined. To stand out, you need a stellar marketing strategy that...

Influencer Outreach: A Shot in the Dark?

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ the right strategies.  Instead of...

The Dominance Of Top Social Media Influencers

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities to land in their...

Marketing Ideas for Small Businesses: An Overview

The marketplace is constantly contemplating the answer to what are marketing ideas for small businesses. The small business industry has witnessed a ground-breaking increase in the past few years. The idea of small businesses has paved the way for many budding entrepreneurs to...

Customer Acquisition Strategies & Their Impact

Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is their strategy to acquire...

Latest News

WWDC 2024 was all about some great announcements by Apple.  One of the major and anticipated announcements included Apple Intelligence. The term intelligence has been introduced for a new suite...