Insight

In digital marketing, you might have heard remarketing and retargeting frequently. These terms are now being increasingly used by marketers to connect with potential and existing customers. These two terms deliver the same purpose (to get click-throughs and conversions). However, the use of...

Virtual reality (VR) has emerged as a game-changer in the real estate industry. It offers a plethora of benefits that redefines the way properties are showcased, marketed, and experienced.  You slip on a pair of sleek virtual reality goggles and suddenly find yourself transported...

AI is reshaping the sales landscape and revolutionizing how businesses approach their sales processes. Sales personnel are under continual pressure to remain on top of the latest trends in the fast-paced and fiercely competitive business climate of today. The stakes are great,...

Every business and marketer wants to have the superpower of being able to draw insightful conclusions from the massive sea of data that exists today. Luckily, we have an arsenal of advanced tools at our disposal; among them, data visualization tools stand out...

Have you ever been on call with a customer trying to find time in your schedule for them? It’s likely that you compared schedules multiple times before you found a slot. The best scheduling apps can help your customers book appointments with you...

Every business wants to have the best talent, and to achieve this, companies create effective recruiting strategies. Identifying, hiring, and retaining talent is a process of recruitment. Now, with the inception of advanced technological innovations, companies use more than one method of recruiting...

There are more than twenty million active ecommerce sites today. That's a hell of a competition for a new business. But startups and small businesses actually have a chance to compete with them if they do things right. So what’s the key to...

Automation tools are the next big thing in enterprise technology. These handy tools are quickly becoming a major part of every business’ tech stack. Small businesses need to adopt these automation tools in order to adapt to the changing business and technology landscape.  But...

We've seen a dynamic shift in working models and patterns after the discovery of AI and machine learning (ML). This technology has changed the way we work dramatically and improved performance. Taking this technology ahead, robots have been designed to facilitate people from...

Fostering a diverse and inclusive community at your organization should be your top priority. Developing an employee resource group (ERG) is a very effective strategy to make your diverse workforce feel included and give them a voice to raise concerns.  Employee resource groups don’t...