Sony launches Alpha 7C (A7C) lightweight full-frame mirrorless camera

Sony's new budget, lightweight, and compact camera with high-performance is an ideal go-to device for content creators, YouTubers, and vloggers.

Sony launches the new Alpha 7C (stylized as A7C, a7C or ⍺7C) full-frame mirrorless camera. With pre-orders starting today, the new digital camera will start shipping in late October. The price of A7C is expected at around $1800 for the body-only version. For $2100, you can get the camera with Sony’s new FE 28-60mm f/4-5.6 lens. The new A7C camera is compact and cheaper than other recent A7 series cameras.

Some of the prominent features of the camera are:

  • Camera weighs = 509 grams (pretty lightweight)
  • Dimensions = 124.0mm x 71.1mm x 59.7mm
  • Shooting quality = It can shoot 1080p @ 120fps and 4K @ 30fps 
  • Bonus point = A suitable choice for YouTubers and Vloggers
Sony A7C Vlogging

For its design, the A7C is similar to Sony’s more compact APS-C series models than any of A7 ones. Sony claims it to be the world’s smallest and lightest full-frame camera.

A7C Detailed Specifications

Sony reported that the A7C has:

  • an approximately 24.2-megapixel 35-mm full-frame sensor with optical in-body image stabilization
  • a standard ISO sensitivity range from 100 to 51200

This new addition to the Sony camera family has a single SD card slot and supports faster UHS-II cards. It has the same large capacity battery, NP-FZ100, as the A6600 camera. 

The NP-FZ100 is known to be quite a powerful battery that offers up to 680 shots using the viewfinder (EVF) and 740 images with the LCD display, a big plus for a full-frame camera.  

A7C has a type-C 3.2 USB port for charging and micro HDMI, headphone, and microphone port. Besides, the device also has the option to connect with Wi-Fi and Bluetooth, a standard now to transfer bulk data wirelessly. 

One of the major strengths of this camera is its advanced Autofocus (AF). According to Engadget, A7C uses Sony’s ultra-fast hybrid phase-detection AF, with 693 phase-detection points in full-frame mode. 

Rendered with AI-based real-time tracking, object tracking, predictive control, and adjustable AF transition speeds, it improves both photos and videos. The dynamic range maximizes with the help of S-Log2 and S-Log3 recording. It also has a 3-inch, 950K dot fully-articulating flip-out display (touch for focus but not menus).

However, photos are not the best feature of A7C as it offers a slower speed of 10fps with continuous autofocus compared to 11fps of A6600. 

READ: Apple Watch Series 6: blood oxygen monitoring and app, watchOS 7, altimeter, other features

Sony has packed the A7C camera with the AF Transition Speed feature, enabling the user to control how fast the focus shifts from one subject to another. It allows you to specify the AF transition speed from seven available levels like smooth, leisurely transitions to fast shifts in focus. 

A7C Competitors and Similar Cameras

The A7C for most of its features is very similar to Sony’s A7 III, which was released back in 2018 and cost $200 more than A7C. Both the cameras have a burst speed of 10fps. 100-51,200 ISO range expandable to 50-204,800 shows that cameras will have a similar performance in low-light conditions. When it comes to the viewfinder, A7C has a 2.36 million dot OLED viewfinder compared to 3.6 million dots on A7 III. 

The A7C is up against Panasonic’s Lumix S5 ($2000). Lumix S5 is another 24.2-megapixel mirrorless camera with a full-frame. Other options with similar specs are Nikon’s Z5 ($1400) and Canon EOS RP (even cheaper and costs around $1000).

A couple of weeks ago, Sony launched its high-end video-oriented A7S III camera. Now with a budget version, Sony is taking up the market for all kinds of needs. A7C can be the right choice for you if you look for a handy device easy to carry. Plus, the A7C body is designed with Magnesium-alloy weather-sealed chassis provides a durable overall construction for use in various conditions.

READ: PlayStation 5 release date, price, Showcase Event highlights

Images: Sony

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