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If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you...

The question is: What is personalized marketing? Simply put, it is the practice of tailoring marketing messages and campaigns to the individual needs and preferences of each customer. It is a strategy that has been gaining popularity in recent...

We’ve all been a victim of target ads at some point without even realizing it. They’re very easy to spot once you actually pay attention to the type of ads you see online. Have you ever thought of or...

SEO Vs SEM - people often confuse these two terms because both terms are passengers of the same bus but with different destinations. These terms are used for online marketing. Technology innovation has introduced new tools to keep the...

Attracting customers to your website and then have them convert can be a difficult task. Most of the time, they will not feel convinced to make a purchase and leave even before making it to the check-out section. These...