#brands

Content repurposing might sound like a fancy term but it’s not. It’s important to understand what is content repurposing? We all have a favorite campaign from a brand that doesn’t leave our minds. It is more like a part...

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...

The consumer market continues to change by the minute. The change also means growth but that works both ways. Companies need to reimagine their ideologies to offer something refreshing to their audiences, so they feel a sense of belonging...

It might come across as the strangest term known in the marketing industry, but that is the exact feeling that “Guerilla Marketing” invokes. Fairly modern but having its own historic value, guerilla marketing ideas have taken the business world...

Marketing is a practice that helps businesses draw new customers for their products and services. Companies use different tools to encourage customers to buy their products. It includes advertising, selling and delivering products to the end consumers. Now we...

The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty?  Broadly defined, it refers to...