#customer perception

In a world buzzing with technological innovations, smart glasses have emerged as a promising frontier. However, their journey into mainstream adoption encounters hurdles rooted in perception, design, cost, and accessibility. Explore why potential users hesitate to buy smart glasses...

The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty?  Broadly defined, it refers to...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t...