#digital marketing

The Power Of Digital Storefront

The shopping experience has changed by and large. The introduction of a digital storefront is one change that has positively impacted the marketplace. In-store shopping still exists but has become a last resort. This is because almost every item...

Content Marketing Management: A Complete Guide

There can be no doubt about it: In the digital age, content marketing is essential to a brand's marketing and advertising strategy. Due to the declining popularity of old-school media, traditional forms of advertising are no longer as effective...

Collaborative Marketing Strategies 101

The marketplace is now thriving on collective success. Hence, collaborative marketing strategies have taken the forefront. Of course, brands can still have their own independent marketing methods. But the popularity and recognition are different when campaigns are a byproduct...

Podcast Marketing Can Give You a Competitive Edge!

There are approximately 464.7 million podcast listeners worldwide. This staggering statistic should force you to consider marketing via podcast platforms. If you’re a podcast listener, ask yourself, when was the last time you were influenced to make a purchase...

Uncover the Importance of Event Marketing With Best Strategies

You might have attended lots of branded or non-branded events in your life. From trade shows to seminars and launch events, these events aim to engage the audience. These events are different, but the idea behind all these is...

Livestream Shopping: The Ultimate Marketing Hack

Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please...

Snapchat Marketing: Why Should a Business Market on Snapchat?

Marketing dynamics have shifted tremendously in the past decade. From digital to influencer marketing, brands have encouraged the adoption of these techniques. Similarly, when we talk about social media apps, Snapchat comes to mind. Speaking of marketing, at one...

Mobile Game Marketing: How Do You Do It?

The world of mobile games is buzzing right now, and game marketing has become the need of the hour. There are over five million games on the App Store and Google Play combined. To stand out, you need a...

Live Streaming Commerce: A New World?

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

Hashtag Campaigns: An Overview

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

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