#Hashtags

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its...

The rise of TikTok is enough indication for businesses that it's time to take the platform seriously. There's no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in...