#SEO
Insight
Off-Page SEO Strategies 2023
Harris S -
Most people think on-page SEO is the only thing they need to do to optimize their websites for search engines. And frankly, it’s understandable. If you want your website to place better in SERPs, that’s where you make changes....
Insight
Content Optimization: A Marketer’s Artistic Calling
Hashim N -
When people and companies discuss content optimization, they’re often pointing to search engine optimization (SEO). However, it doesn’t mean that one should be optimizing your content solely for search engine bots. Rather, the opposite is somewhat more true; when...
Ecommerce
Quick Ways of Increasing Ecommerce Sales in 2023
Future shopping experiences are going to be ruled by online shopping. Ecommerce is an ever-changing industry with a sight to touch all the heights of future shopping. It is also expected that this industry will see a boom in...
Insight
SEO vs SEM: Are They Different?
SEO Vs SEM - people often confuse these two terms because both terms are passengers of the same bus but with different destinations. These terms are used for online marketing. Technology innovation has introduced new tools to keep the...
Insight
AI-Generated Content: The Goods And The Bads
Undoubtedly, AI-generated content has found its way into every leading business today. There is a mighty roar of AI content, and nothing seems to stop or replace it. The mundane tasks are taken care of by using AI content...
Insight
Marketing vs Advertising: What’s the Difference?
Harris S -
The terms marketing and advertising are used interchangeably. But both of these are entirely two different concerts that must not be confused with each other. They are related and have quite the similarities. But the differences are just too...
Insight
Branding Vs Marketing – Choose Your Fighter
Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t...
Google
The Mystery of Negative Keywords
Hashim N -
Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst...
Business
Predictive Marketing: Present and Future
Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...
Business
Top 5 SEO 2021 Trends
SEO, in its early days, was a concept that revolved around search engines. With time it has grown beyond that and has taken user experience and usability into account. Changing SEO trends has led to evolving approaches, techniques, and...
Latest News
Do We Live in a Simulation?
Estimated reading time: 13 minutes "...how could they see anything but the shadows if they were never allowed to move...