#SEO

Off-Page SEO Strategies 2023

Most people think on-page SEO is the only thing they need to do to optimize their websites for search engines. And frankly, it’s understandable. If you want your website to place better in SERPs, that’s where you make changes....

Content Optimization: A Marketer’s Artistic Calling

When people and companies discuss content optimization, they’re often pointing to search engine optimization (SEO). However, it doesn’t mean that one should be optimizing your content solely for search engine bots. Rather, the opposite is somewhat more true; when...

Quick Ways of Increasing Ecommerce Sales in 2023

Future shopping experiences are going to be ruled by online shopping. Ecommerce is an ever-changing industry with a sight to touch all the heights of future shopping. It is also expected that this industry will see a boom in...

SEO vs SEM: Are They Different?

SEO Vs SEM - people often confuse these two terms because both terms are passengers of the same bus but with different destinations. These terms are used for online marketing. Technology innovation has introduced new tools to keep the...

AI-Generated Content: The Goods And The Bads

Undoubtedly, AI-generated content has found its way into every leading business today. There is a mighty roar of AI content, and nothing seems to stop or replace it. The mundane tasks are taken care of by using AI content...

Marketing vs Advertising: What’s the Difference?

The terms marketing and advertising are used interchangeably. But both of these are entirely two different concerts that must not be confused with each other. They are related and have quite the similarities. But the differences are just too...

Branding Vs Marketing – Choose Your Fighter

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t...

The Mystery of Negative Keywords

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst...

Predictive Marketing: Present and Future

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...

Top 5 SEO 2021 Trends

SEO, in its early days, was a concept that revolved around search engines. With time it has grown beyond that and has taken user experience and usability into account. Changing SEO trends has led to evolving approaches, techniques, and...

Latest News