#social media

Pros and Cons of AI Generated Content

There’s been a sudden rise in popularity of AI-generated content in the last year. Research in artificial intelligence has been brewing for a while, and we’re finally seeing the results. AI has fully become mainstream now. A lot of...

Maximizing Marketing with AI: An Introduction to Innovative Tools

Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their target sector of consumers. With the increasing demand for personalized customer experiences and data-driven insights....

Marketing Metrics: An In-Depth Guide

You need marketing metrics and KPIs to measure the success of your campaigns. Marketing is a science, and you must use data to support all your efforts. Metrics can be a great help for marketers who want to review...

Ephemeral Content: A Fun Way To Boost Conversions 

Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these...

Instagram Story Games: Level Up Engagement

In today's digital age, social media has become a major platform for businesses and individuals to connect with their audiences. With the rise of Instagram, it has become increasingly important to create engaging content that not only catches the...

Live Streaming Commerce: A New World?

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

Growth Marketing Vs. Growth Hacking: What to Choose?

There is an old debate that won't go away. Businesses are always wondering if they should invest in growth hacking or growth marketing. This is why businesses go in the debate of growth marketing vs. growth hacking. There are...

Hashtag Campaigns: An Overview

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Influencer Outreach: A Shot in the Dark?

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ...

The Dominance Of Top Social Media Influencers

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities...

Latest News