Pros and Cons of AI Generated Content

Use AI to generate content for your business!

There’s been a sudden rise in popularity of AI-generated content in the last year. Research in artificial intelligence has been brewing for a while, and we’re finally seeing the results. AI has fully become mainstream now. A lot of this popularity can be attributed to ChatGPT, which caused an uproar soon after its release. 

Content creation is an integral part of marketing. Businesses spend thousands of dollars every year to create stellar content in order to attract customers. But now AI is taking over this business process. And that may or may not be a good thing. Let’s have a deeper look!

What is AI Generated Content?

Simply put, AI-generated content is any piece of content created by artificial intelligence. AI has immersed itself in almost every industry. You’ve probably read AI-generated content without even realizing it. If you work in marketing, you’ve probably used an AI-based tool in your workflow too. 

AI-generated content comes in many forms. These include text, copy, images, and videos. Development in this field has advanced quickly in the last few years, and there are a lot of tools that use AI to generate content. All of these tools analyze large amounts of data from the internet and try to mimic said data through machine learning and natural language processing. 

ChatGPT, an AI chat service, uses the GPT language model to hold human-like conversations with its users. MidJourney can create any kind of art with short and simple instructions. InVideo can turn any written script into a video for your social media. AI generated content is quickly becoming the talk of the town, and rightfully so. 

Areas in Which Companies are Leveraging AI and ML Tools (Source: Capterra’s AI Marketing Survey 2022)

Pros of AI Generated Content

Here are some of the pros of AI-generated content that make it worth investing in: 

Faster Turnaround

AI generators have a very short content creation time. They can churn out a piece of long-form content in a matter of minutes. This is one of the biggest benefits of AI content generators. In traditional content creation, the process can never be this fast. Humans can take hours or even days to create high-quality content. 

On their best day, a human can write a lengthy blog in four hours. An AI tool will take a mere four minutes on its worst day. That is, if an AI can even have the worst days. And there’s no difference in quality either. AI generators can create exceptional content that matches the quality of that created by humans. 

Such a quick turnaround can help companies and marketers create a backlog of content for their blogs, emails, and social media. 

Cost Effective

Hiring good content creators and freelancers can cost companies thousands of dollars annually. In comparison, AI generated content is much cheaper. It’s only a fraction of that cost, and in most situations, it doesn’t even cost a hundred dollars per project. 

Some of the top AI generators run on a subscription basis and cost less than $100. These usually have a limit to the amount of content you can create under each plan, e.g., ten thousand words. But you can also find content generators that are completely free. The most popular AI right now is ChatGPT, which has a free and paid version that only costs about $20 a month. 

SEO Optimized

Another great benefit of AI generated content is that it is optimized for search engines. These AI generators are trained on vast amounts of data pulled from the internet. So they’ve learned how to optimize content to perform better on search engine result pages (SERPs). 

When writing a prompt for your AI generator, you can ask it to optimize the content with keywords. You can give specific instructions about the structure of your content, how to place keywords, keyword frequency, and other SEO factors. And you’ll get a piece that will give instant results. 

AI content generators can also be used for keyword research. In particular, Google Bard has access to the internet in real-time and inside information from Google. This makes it one of the best AI tools for creating content that will rank higher on Google. 

No Writer’s Block

For most content creators and writers, starting off is the biggest challenge. This is especially true if they’re writing about a topic they’re not well versed in. AI content generators can resolve this issue for them. 

If you don’t want completely AI-written content, you can get it to write an outline for your piece. AI generators can also design the structure of your content. This enables writers to dive straight into writing without their writer’s block getting in the way. 

This isn’t limited to just written content. Marketers can also use AI art generators to create content for their campaigns. If they’re short on inspiration, they can use AI to write a description of their campaign. And then use that description as a prompt to create art. 

Cons of of AI Generated Content

These cons might raise some concerns for you if you’re considering investing in AI content generators. 


These AI generators scour through the online resources that they’ve been trained on to pull data. And most of them pick bits and pieces from several sources and rephrase them. Search engines like Google are very much against stitching content together. Since they’re also pulling search results from the same sources, it’s easy enough to flag AI responses for plagiarism. 

If the AI generated content is too similar to the original source, don’t be surprised if the author sues for plagiarism. Most generators don’t provide a source for their responses, so it’s difficult to check for similarity. Content creators must fact-check or reverse image search AI content for similarity. 

Search Engine Devaluation

Search engines have now begun to devalue content written by AI. Google released its helpful content update in August 2022. It introduces the concept of EEAT. One of the factors in this concept is trustworthiness. Google will be evaluating content through a much stricter lens, and building reader trust will be an important consideration. It’s difficult for AI generated content to do this. 

This update is also going to punish content that has been designed to rank higher in SERPs and not actually benefit the reader. AI generated content is simply keyword rich. It doesn’t understand search intent at all. As such, AI generated content is going to suffer a lot under this update. 

Quality Concerns

Quality is a major concern with AI content generators right now. Every time you use a content generator, you’ll get different results with varying levels of quality. It all depends on how much information is available on your topic and the quality of that information. So you won’t get the same quality of results across the topics you’re interested in. 

Furthermore, AI lacks emotional intelligence and empathy. So it can’t really tell a story in a way that resonates with the readers. This is a big hurdle for marketers looking for creative content. Customers tend to engage with creative content more, so it’s very useful for marketers. But AI generators can’t help them at all in this regard. 

Humanization Required

For all the reasons above and more, it’s safe to say that human intervention is still required. You can’t just post any piece of content from AI. It needs to be checked for plagiarism, fact-checked, proofread, and edited before it’s anywhere near ready to be uploaded. AI generators don’t understand the meaning of adjectives well, so you might have problems if you’re using them to write product descriptions. 

Readers can identify when a piece of content isn’t well-structured, accurate, or poorly researched. AI can’t do this, which is why its content is often messy. Human vetting is still required before any piece of content can be used. And if you’re generating creative content, like stories, you’ll have to humanize it before it becomes useful.

Pros and Cons of AI Generated Content (Source: HubSpot Blog)

Best AI Content Generators

We’ve compiled a list of the best AI content generators for all kinds of content. Have a look! 


Jasper is one of the best AI generators for textual content. It has exceptional features and comes with over fifty templates for all your writing needs. Whether you’re writing short or long form content, product descriptions, ad copy, social media captions, or emails, Jasper can help you with everything.

It’s a very easy to use tool and requires only three steps for content creation. You start by choosing one of the pre-loaded templates, entering any and all required information, and then adjusting the results until they match your needs. 

Jasper also helps with non-writing processes such as editing and proofreading. It has a Blog Post Intro feature that will write an introductory paragraph for your content. This is especially useful when you’re experiencing writer’s block and need a push to jumpstart your creative flow. 

Jasper offers many flexible plans to choose from, and you can also create a custom plan. The basic plan starts at $39 a month. 


If you’re looking to write long-form content, GrowthBar will be a godsend. It’s an AI writing tool that is specifically designed to write longer content that focuses on SEO. GrowthBar will fill all your writing needs, as it can do keyword research, provide content outlines, and write the entire content for you too. 

The key features of GrowthBar are keyword research, content creation, competitor research, and content editing. Other notable features include an AI chat service, an email newsletter writer, and a press release generator. GrowthBar supports over twenty languages, making it a very accessible tool. 

GrowthBar is also very useful for optimizing content. It provides suggestions as you write. It tells you where to use keywords, how to optimize the length of your blog post, how to improve readability, and even recommends backlinks. As such, GrowthBar is the perfect tool if you want content that meets SEO standards. 

GrowthBar has a free trial for five days, and the subscription costs $29 per month. is a very versatile AI writing tool that can write a wide variety of content types. Though it can also write long form content, is more focused on shorter content. 

It can help you write some great copy for landing pages, social media, emails, and product pages. 

It has over ninety free templates to choose from and multilingual support for twenty-five languages. Also, it doesn’t require too much input from you to generate short content, which makes it a very easy to use AI tool. also has great editing features that rephrase your passive sentences into active ones and suggest changes to your tone. Although, it lacks SEO support and templates for longer blog post content. operates on a freemium model. Most features are free, but for $49 a month, you get access to more languages and the Blog Wizard tool. If you upgrade your plan within the first four days of signing up, you also get a forty percent discount for the first year. This makes it an affordable tool for small businesses. 


This is one of the oldest AI writing tools on the market right now. Kafkai’s focus is on writing relevant blog posts that are optimized for search engines. While other AI generators offer templates for each kind of content, Kafkai is a little different. Kafkai offers blog templates for different niches such as health, education, finance, automotive, and real estate. It supports thirty seven niches, which cover almost every industry, making it a very versatile tool. 

Its user interface and workflow are very simple. You start by picking a template for your niche and giving it a paragraph describing the content you want. Kafkai will take minutes to write an entire blog post that meets all your content and SEO requirements. It generates blog posts with a length of five to nine hundred words. 

Kafkai also has a plugin that lets you integrate the AI with WordPress to improve your workflow. It’s a very affordable tool that offers one hundred articles a month for $29. It even has a three day free trial with a thirty days money-back guarantee. 


ChatGPT is unarguably the most popular AI right now. It isn’t really an AI writing tool per se. It’s an AI chat service that has the capability to create any kind of textual content. It runs on a turn-based chat model. You ask a question, and the AI answers as best it can. 

This AI tool was trained on a vast amount of data sourced from the internet. This includes articles, news, blogs, research papers, and press releases. ChatGPT can write any kind of content and optimize it for SEO. It’s very effective at this because it was trained from online data, making it easier to mimic them. 

ChatGPT has a basic version that runs on its GPT-3 model. This version is completely free and has no waitlist. There’s also ChatGPT Plus, which runs on the GPT-4 model. ChatGPT Plus costs $20 a month and provides access to a more powerful natural language model, priority access, and the latest features. 

How to Humanize AI Generated Content?

In the last few years, we’ve seen a lot of AI take over processes. But that doesn’t mean it can be left unattended. AI taking part in enterprise processes needs to be supervised. You can write hundreds of articles with AI generators, but they still won’t be as effective as human-written content. 

Consumers tend to engage with content that they can relate to. But AI generators lack empathy, so they can’t produce such content. This is why marketers and content creators need to humanize AI-generated content. These technologies aren’t yet advanced enough to understand or emulate human emotions or empathy. 

Top Challenges of AI Tools For Marketing Purposes (Source: Capterra’s AI Marketing Survey 2022)

Here are a few tricks to humanize AI-generated content: 

Start With Your Strategy

Before you begin working with AI to create content, it’s important to humanize your strategy. Adjusting your strategy beforehand will cut down on a lot of work you will have to do later on. Start by deciding what you really want to do with your content and how you can achieve it. 

For example, if you’re planning to write a blog post on “Top Tips to Rank Higher in SERPs,” think of a few strategies yourself. Your AI tool will only pick the best strategies that it finds on the internet. And most of these would be generic ones that every blog has already written about. Your content won’t be unique at all. 

Treat It as a First Draft

Do not post AI-generated content as soon as you get it. This is the biggest mistake you can make as a content creator. You have to treat all AI-generated content as a rough first draft. When you change your mindset, it enables you to find errors and areas for improvement. 

Maybe you can change the introductory paragraph and make it more conversational. Or a topic wasn’t explained well enough, so you have to create a separate sub-heading for it. AI isn’t perfect, and there are always aspects of its results that can be improved. 

Incorporate Natural Language

Content written by AI can be very informative, but it often lacks creativity and voice. Most AI-generated content sounds very stiff and boring. Such content doesn’t resonate with audiences at all. When you get your first draft, you need to incorporate natural language into it. 

Add emotional and creative aspects to AI content so that it becomes interesting and engaging. You can do so by adding natural speech patterns so that they emulate the human touch of a seasoned writer. 

Edit For Your Audience

It’s important to know who you’re writing for and understand the interests and behaviors of your audience. This helps create content that resonates with them, and they feel more closely connected to it. Research your audience properly before the editing stage so you can incorporate their perspective into your content. 

When editing AI-generated content, consider the voice that will most resonate with your audience. The more of this voice you use in your content, the more effective it will be. Keeping your audience and buyer persona in mind will help create more context in your writing, which will ultimately convert more readers. 

Dig Deeper on AI Generated Content

The world is becoming more and more digital, and AI has a significant role to play in it. Authors don’t need to write books anymore. If you’ve got a stellar idea, you can get an AI bot to write it for you. All you need to do is feed in your idea, get a first draft, and then humanize the content, and viola!

Have you used an AI content generator before? Let us know in the comments below!

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