The Growing Popularity of Short-Form Videos

Let’s be honest, who doesn’t love watching videos? And what’s a better way than short-form videos?

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today, a two-minute video is considered long. Tiktok, an entertaining short-form video app, has grown massively since 2020 and has caused other platforms to create a feature that allows their users to create short-form videos.

What Are Instagram Reels?

At the bottom of your Instagram camera, you will see the option of creating reels. You’ll see a plethora of creative editing tools that will help turn your creative ideas into reality. 

Here are some features that you will find: 

  • Audio: You can search for a song from the Instagram music library. Use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. If you are a bit shy, choose a trending song that you can lip-sync to your favorite song by Billie Eilish. 
  • AR Effects: Select one of the many effects in our effect gallery, created by Instagram and creators worldwide, to record multiple clips with different effects.
  • Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown before recording begins for the amount of time you selected.
  • Alignment: You can line up objects from your previous clip before recording your next. It helps create seamless transitions for moments like outfit changes. 
  • Speed: Choose to speed up or slow down part of your selected video or audio. This can help you stay on a beat or make slow-motion videos.

Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. As you record, you’ll see a progress indicator at the top of the screen. Stop recording when the timer mark ends. 

Benefits of Using Instagram Reels

Suppose you want to make a name for yourself in the digital world. Instagram Reels can be beneficial for your brand. It includes the following advantages

Brand Awareness

Social media has created a habit of obtaining information in smaller chunks. With the median attention span being about eight seconds long. This type of video content is perfect for keeping the users’ attention. 

The added features of music and text make it even more entertaining. No matter what information you are sharing. It could be entrepreneur mindset tips or a new product you want to highlight. All the things you would normally go to a blog or YouTube video to watch are instantly accessible.

Helps You Land on the Explore Page

Like any Instagram feed post, Reels also get pushed to the Explore page. If you get enough interaction – comments, likes and shares. Instagram will push you to the Explore tab. This is where followers and other users can see your content. 

This leads to more awareness of your brand and what you feature in the video. If done correctly, you could also push people to the link in the bio to make a purchase, sign up, or other desired CTA for

 your business.

Increased Engagement

Instagram algorithm is a tricky aspect of the platform to deal with. But with the new feature of Reels coming to play, Instagram will do all that it can to promote its new feature among its users. 

So, if you upload a Reel to your account, it will most likely be pushed to the Explore page of your followers and the Reels tab. This will increase your engagement as it reaches more audiences than a stagnant Instagram feed post would.

The Rise of Short-Form Video – TikTok

TikTok is one of those applications that is made for younger audiences. The short-form video content is easy to digest. This makes it the ideal platform for user interaction. The inspiration for TikTok came from Vine, but with a stronger user base. 

People can choose from a suite of filters and editing tools, “stitch” videos. From other creators and incorporate a variety of sounds and music. It can be humorous, informative, entertaining or all of the above. The shorter video length has led to some fantastic, hilarious and utterly bizarre results. You don’t know what type of content can make you an internet sensation. 

Benefits of TikTok

Enhance Brand Identity

TikTok has close to 78.7 million users in the United States. This figure is projected to increase by 8% per year. It’s clear that a presence on the app provides ample opportunity for growth in brand identity. It improves an individual’s ability to connect with a large audience. TikTok’s lighthearted, casual, and personal approach to content sharing makes it unique.  It’s best to match the platform’s established tone and opt for a humorous take on your content. You may even offer behind-the-scenes footage. 

Partner With Influencers

Partnership is closely linked with building brand awareness. It provides companies with a vast amount of opportunities to work with influencers. This helps promote your brand, products or services. You can reach out to influencers with large followings. This can help your business reach a larger audience. TikTok has helped streamline this process for businesses. TikTok Creator Marketplace allows businesses to find the right influencer for them. 

Future of Short-Form Videos

The future of the short-form video industry is looking bright. There’s an increase in online video content as companies become technologically advanced. Businesses that capitalize on this trend will be well-positioned for success. Short-form video is one of the hottest trends in online marketing right now. You can create engaging and creative videos in under two minutes. This can grab your audience’s attention. It delivers your message effectively to the viewers. 

Featured Image: Kapwing

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