Consumer Value In Digital Age  

Here’s how brands can stay relevant in the digital age!

If anything, consumer value has become even more important for businesses in the digital age. The value a consumer subscribes to a product or service depends on a set of factors. For example, the price, quality and convenience of purchase.

There are various ways brand marketers can improve their product and services to bring value to consumers. There’s also room for experimentation to determine the most effective consumer value strategies for your business. 

What is Consumer Value? 

The consumer value is extremely important to any business. It can be defined as the value a consumer associates with a particular product/service. There are a number of factors that a customer takes into account when determining the value. 

Most online or in-store shoppers make a cost-benefit analysis to decide whether a product is worth it or not. However, this logical approach does not apply to impulsive purchases. It is essential that brands provide only the best of the best to customers. 

Factors Impacting Customer Value (Source: MBA Skool)

Customer Value Strategies  

To win back customer value in the digital age, here are a few strategies brands could use. It would be best to make use of software tools to speed-up your marketing efforts. There’s a wide range of advanced tools in the market that can assist you with this. 

Use Customer Feedback 

If you’re looking for a sure-shot way to enrich the customer value, try using customer feedback. By using tools like SurveyMonkey or posting polls on Instagram stories, you can get insight into customer preferences.

For example, if a customer raises concerns over the shipping charges of your products, you can introduce special discounts. By doing so, you can incentivize customers into making a purchase. The shipping costs can often dissuade customers from finalizing the purchase. 

Web Optimization 

This is a top strategy for increasing customer value. With the help of blog posts and digital newsletters, brand marketers can help improve the customer experience. As a result, this can increase the value a customer associates with your business.  

By availing the services of a web developer and a graphic designer, eCommerce business owners can realize web optimization. For example, a pop-up window offering special discounts to customers at the point of sale can boost the customer value tremendously. 

Offer Loyalty Rewards  

To compete with other businesses and to enrich the customer value, loyalty programs need to be a top-priority for business owners. A points based reward system can work wonders for a business. Customers are more inclined towards brands that offer such programs. 

Loyalty reward programs have been around before eCommerce even existed. These are highly effective in creating customer relationships. By offering discounts, based on purchase history, businesses can generate more revenue and customers can associate more value to the brand. 

Invest in Product Quality

The higher quality a product or service, the higher the customer value. Brands need to bank on this strategy as this can ensure a higher customer retention rate. By using ethically sourced high quality materials, customers are likely to stay loyal to a brand.

If the quality of a product is cheap, it can be detrimental to the sales of the brand. It can even tarnish the reputation of a business for good. This is why it is crucial to invest in only the best of the best quality materials.

Product Innovation 

The influx of eCommerce stores has led consumers to seek innovative new products. This is why brands must focus on product innovation as a customer value strategy. By taking customer feedback into consideration, brands can develop products that have a high demand. 

It is vital to gather feedback from customers so that product innovation can be realized. By doing so, businesses can generate a lot of revenue. Customers are drawn to brands that offer unique products and they associate value to such businesses. 


For online shoppers, personalization is incredibly important. With the help of personalized emails, brands can maintain a positive impression. This is a powerful way to make customers feel valued. In the digital age, personalization has become increasingly relevant. 

To realize personalization in marketing, it is important to use the right kind of tools. Brands need a customer database to work with. This can help them bring personalized marketing into reality. Without this strategy, the chances of a business surviving competition are slim. 

Create Educational Content 

There are growing concerns among modern consumers about the practices employed by businesses. This is why brands need to be more transparent about their business practices like material sourcing. This can be done by sharing BTS content on social media platforms. 

By uploading educational content on online platforms, brands have a better chance at boosting the customer value. For example, the use of eco-friendly materials in product packaging can capture the attention of some online shoppers. 

Offer Free Trials

By offering the free trial of your products/services, you can cater to the demands of consumers. This can help you build customer value. For instance, if you’re a retailer, you can offer customers to try on items of clothing before making a purchase.

This helps build trust with customers. Free trials are a great way to make the shopping experience better for customers. This incentive can reel in more interested customers and help your business generate more revenue. In the digital age, this feature is a must. 

Partner With Other Brands

If you want to instantly boost the customer value, try partnering with a well-reputed brand. This can enrich the customer value significantly. For example, you can source the materials for your product packaging from a stationary brand. 

This can interest customers and influence them to make the purchase. Both brands can benefit from a partnership like this one. It is an incredible way to provide high-value products to customers. In the digital age, brand-partnerships have become extremely popular.

How Important Is Customer Value to Brands? 

There’s a lot to gain by businesses from customer value. The trick is to use the right strategies so that marketing can be made effective. This can prove to be a high-yielding investment for business owners. 

Consumer value strategies are a win-win for both business owners and customers. There are so many benefits of providing high-quality products and great customer service.  Here are three of the most apparent benefits of consumer value. 

Managing Customer Experiences in Digital Age (Source: Cooler Insights)

Retains Customers  

If a customer finds your products/services to be valuable, they are likely to stick around. This can prove to be extremely useful for the growth of a business in the long-term. A loyal customer base can help a brand hold ground in times of economic uncertainty. 

The customer retention rate can be improved with the help of customer value strategies. If you’re a startup owner, you should direct your resources towards enriching the consumer value. You can put your creative talent to good use by creating unique strategies. 

Increases Profits 

Customers are likely to make repeat purchases from brands they consider to be valuable. This can work in the favor of business owners as they can generate a lot of revenue. If you find that your sales rate has plateaued, try investing in customer value strategies. 

There are various old and new strategies that can be used by brands to provide a positive customer experience. However, the quality of a product/service ranks top in the factors customers take into account when purchasing from a brand. 

Builds Customer Relationships

Strong customer relationships are excellent investments for businesses. It is true that customers associate high value with those brands that know how to build and maintain customer relationships. This can be accomplished by providing great customer support.

In the digital age, customer service can be improved with the help of AI-powered chatbots. This can make the shopping experience simpler for customers. After all, customers deeply value their time and money. It is crucial for brands to focus their efforts into bringing value to consumers. 

Is Consumer Value in the Digital Age Important?

Consumer value is of utmost importance in the digital age. Customers prefer brands that bring value to them. For example, seamless payment processing or high-quality products. As eCommerce stores become more common, competition is only increasing.

This is why customer value strategies should be a central consideration for all businesses that wish to establish a name for themselves. By taking customer feedback into account, brand owners can make the necessary changes to their marketing models.  

Featured Image: Quiq

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