Marketing

Long Form Content: The Need Of The Hour

There are many new techniques introduced, but long-form content still continues to be a frontrunner for content generation. There will always be a group of audiences that are more inclined to view content that has in-depth information and gives them room to explore....

Pros and Cons of AI Generated Content

There’s been a sudden rise in popularity of AI-generated content in the last year. Research in artificial intelligence has been brewing for a while, and we’re finally seeing the results. AI has fully become mainstream now. A lot of this popularity can be...

Copywriting Strategies For All Times

The best way for a company to lead is when they use the best copywriting strategies for a campaign. A strategy needs to be in place for every objective, but what truly catches the eye of the audience is when captions and descriptions...

Retargeting Strategies: Win Back Your Customers!

If you’re finding it difficult to convert website visitors into customers, try retargeting strategies. By doing so, you can win back the interest of your customers. With the assistance of advanced tools, you can jumpstart your remarketing efforts.    In a retargeting success research, it...

Best Businesses to Franchise in 2023

From fast-food chains to service oriented franchises, we present some incredible options for businesses you can franchise in 2023. You can become the proud franchisee of your favorite fast-food brand by keeping a few things in mind. This low-risk investment typically requires high...

Consumer Value In Digital Age  

If anything, consumer value has become even more important for businesses in the digital age. The value a consumer subscribes to a product or service depends on a set of factors. For example, the price, quality and convenience of purchase. There are various ways...

OKRs Vs KPIs: Take Your Pick

The debate on OKRs Vs KPIs is a never ending one. OKRs and KPIs are essentially goal-setting frameworks. However, it is important to note that both terms serve different functions. These frameworks are distinct from one another in terms of the criteria for...

Travel Blogging: A Complete Guide

If you are an avid traveler and want to make money out of it, a travel blog is for you. Blogging in a particular niche helps you share your experiences with your audience. If you are passionate about traveling and good at making...

Importance of Digital Analytics Tools

As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into user behavior. This can help brands implement the best strategies. This is where Digital Analytics tools come in. As e-commerce...

Marketing Career Paths: A Guide For Beginners

Your career does not only help you to succeed in life, but it is also a source of happiness. However, it will take years to forge a path that fulfills your dream goal. This is why it is crucial to consider that this...

Latest News

WWDC 2024 was all about some great announcements by Apple.  One of the major and anticipated announcements included Apple Intelligence. The term intelligence has been introduced for a new suite...